full transcript

From the Ted Talk by Jacek Utko: Can design save newspapers?

Unscramble the Blue Letters

So what can we do? (Laughter) Let me tell you my story. 20 years ago, Bonnier, siewdsh publisher, started to set newspapers in the former sieovt Bloc. After a few years, they had several newspapers in central and eastern Europe. They were run by an iceinreepexnd staff, with no visual culture, no buedgts for viaulss — in many places there were not even art directors. I decided to be — to work for them as an art director. Before, I was an architect, and my grandmother asked me once, "What are you doing for a living?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (lehugatr) And she was right. I was very frustrated, until one day.

Open Cloze

So what can we do? (Laughter) Let me tell you my story. 20 years ago, Bonnier, _______ publisher, started to set newspapers in the former ______ Bloc. After a few years, they had several newspapers in central and eastern Europe. They were run by an _____________ staff, with no visual culture, no _______ for _______ — in many places there were not even art directors. I decided to be — to work for them as an art director. Before, I was an architect, and my grandmother asked me once, "What are you doing for a living?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (________) And she was right. I was very frustrated, until one day.

Solution

  1. budgets
  2. soviet
  3. swedish
  4. laughter
  5. inexperienced
  6. visuals

Original Text

So what can we do? (Laughter) Let me tell you my story. 20 years ago, Bonnier, Swedish publisher, started to set newspapers in the former Soviet Bloc. After a few years, they had several newspapers in central and eastern Europe. They were run by an inexperienced staff, with no visual culture, no budgets for visuals — in many places there were not even art directors. I decided to be — to work for them as an art director. Before, I was an architect, and my grandmother asked me once, "What are you doing for a living?" I said, "I'm designing newspapers." "What? There's nothing to design there. It's just boring letters" (Laughter) And she was right. I was very frustrated, until one day.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
front page 2

Important Words

  1. architect
  2. art
  3. asked
  4. bloc
  5. bonnier
  6. boring
  7. budgets
  8. central
  9. culture
  10. day
  11. decided
  12. design
  13. designing
  14. director
  15. directors
  16. eastern
  17. europe
  18. frustrated
  19. grandmother
  20. inexperienced
  21. laughter
  22. living
  23. newspapers
  24. places
  25. publisher
  26. run
  27. set
  28. soviet
  29. staff
  30. started
  31. story
  32. swedish
  33. visual
  34. visuals
  35. work
  36. years